Entrepreneurs Current Issues Faced By

Illustration by Lisa Haney Technically savvy professionals often come up with good ideas that could be of value to firms and to other individuals. With a little luck, funding, and hard work, the better of these ideas can lead to successful new firms or perhaps even entirely new industries. Moving an idea past development and into the market incurs so many roadblocks that the entrepreneur who attempts to launch a new venture wonders why it is so difficult to tackle what at the outset seem to be mundane speedbumps unrelated to the basic product idea. Many times, it is not the best idea that ultimately dominates a market but the idea that was most efficiently and effectively moved through all the intermediate steps, By U.N. Umesh, Len Jessup, and Minh Q. Huynh